Migration & SEO

Platform migrations, legacy rewrites, keeping SEO intact, redirect strategy — and how not to get burned.

3 articles

April 20, 2026

9 min read

Migrating a Laravel website to Next.js 16 + .NET 9 with zero SEO loss

A dental clinic with a two-language Laravel site needed to reach patients in six languages without losing Google rankings. Here's how we did it in three weeks — and how the redirect AI matcher covered 97.6% of old URLs.

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April 19, 2026

7 min read

Migrating off Shopify without losing orders or SEO: a playbook

The biggest barrier to leaving Shopify isn't building the new system — it's the fear of losing SEO rankings and breaking checkout during cutover. Lessons from MessyPlay: URL mapping, redirects, parallel runs, and what can't be skipped.

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April 10, 2023

7 min read

Legacy enterprise replacement in 3 months: the compromises that work

JUST needed to replace a 15-year-old sales-network management system in 3 months. A playbook for scope triage, parallel running, cutover day, rollback plan — and what we deliberately did not ship.

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